How to Add the Facebook Pixel in WordPress

Facebook Pixel WordPress

Facebook advertising, in our opinion, is the best PPC channel out there. In fact, no other PPC channel at Zen WP has a conversion rate higher than Facebook’s. We get anywhere between 30-40% of our new customers every year as a direct result of Facebook ads.

And as with any PPC channel, you’re probably already sold on the idea of retargeting or remarketing advertising. But in order to create a retargeting audience on Facebook for Business, you have to start off by installing a pixel (that Facebook provides you) on select pages of your website.

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