How to Add the Facebook Pixel in WordPress
Facebook advertising, in our opinion, is the best PPC channel out there. In fact, no other PPC channel at Zen WP has a conversion rate higher than Facebook’s. We get anywhere between 30-40% of our new customers every year as a direct result of Facebook ads.
And as with any PPC channel, you’re probably already sold on the idea of retargeting or remarketing advertising. But in order to create a retargeting audience on Facebook for Business, you have to start off by installing a pixel (that Facebook provides you) on select pages of your website.